Experian is a global leader in targeted marketing, providing Marketing Services
in some 30 countries. Experian helps clients to develop effective marketing campaigns to identify their best customers, understand their motivations and to find new, similar customers to whom they then market their products. Experian accomplishes this by helping marketers to profile, segment and target consumers and to deliver their marketing messages through various channels.
Marketing Services maintains some of the world’s largest databases of marketing information on consumers. Consumer profiles include data from many sources, including market surveys, postal addresses, electoral registers, internet service providers and magazine subscription data. Data is often augmented with a client’s own proprietary data and aggregated according to the
client’s needs.
Globally, Experian holds demographic data on more than 500 million individuals in 250 million households and online behaviour data on 25 million internet users across 5 million websites.
This rich source of information provides marketers with exceptional insight into customers and prospects by classifying consumers according to their circumstances and preferences. Segmentation can be by geographic location, demographics, purchasing behaviours or media preferences. Experian segments more than 2.2 billion consumers in over 28 countries.
Experian helps clients to execute their marketing campaigns, develop their messaging, and directly target advertising to a consumer according to their preferences. Targeted marketing and advertising may be delivered via traditional channels such as direct mail, or increasingly via newer channels such as email, television, social, internet display and mobile devices.