Winning in the customer era

Advanced Analytics: The key to powering business growth

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New Forrester Report reveals key insights into advanced analytics

With the explosion of data, increased pressure from regulators, as digital savvy customer expectations rise, today’s business environment demands better insights and more informed decision-making to remain compliant and competitive.

The only way to achieve this is through analytics, and this is echoed in our latest Forrester report, “The New Frontier: unlocking the power of data,” which reveals that an overwhelming 71% of CXOs are putting enhanced analytics capabilities as a top business priority.

Based on opinion from over 590 decision makers across Europe, the Middle East and Africa. It identifies the latest business trends, priorities and where investments are now being made to enhance analytic capabilities to become a true insights-driven business.

Unlocking the power of rich data and combining it with the next generation of analytics to become a true insights-driven business, are now the critical routes to competitive advantage and commercial success for top-performing organisations.

It’s time to unlock the power of your data.

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Unlocking the power of data, find out why 71% of businesses say advance analytics is a top priority.

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Maximise your data sources and data quality for better results and better customer experience

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