In today’s customer era where the digital customer is more powerful and demanding than ever before, customer loyalty means very little – customer experience is everything. At its core, this requires having a deep understanding of your customer and putting customer insight into the heart of your processes and decisions. This means you can deliver a best-in-class customer experience and capitalise on these insights to maximise revenues and minimise risk across the entire lifecycle.
To differentiate and compete in today’s digital economy requires organisations in all sectors to become more digitally savvy with deeper customer insights gained from their data at every customer interaction.
In June 2017, Experian commissioned Forrester Consulting to conduct a study with nearly 600 CXO and functional heads in Europe, the Middle East, and Africa. All respondents were responsible for enterprise risk, customer data management, fraud management and customer journey mapping or had a significant role in the decision-making process.
The study, ‘The New Frontier: Becoming A True Insights-Driven Business’, can help you to unlock the value of data, leverage advanced analytics and deliver a best-in-class customer experience – every time.
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How to get a 360° view of the customer
Forrester Report reveals key insights into advanced analytics