Customer acquisition and origination

Target the right consumers and businesses for your products and services

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Increase Revenue Through Customer Acquisition

When it comes to customer acquisition, Experian® is uniquely positioned to help its clients overcome the complexity of the marketplace. The wealth of our business services includes data and analytical expertise as well as marketing and measurement capabilities. Together, these offerings help clients acquire customers, automate processing and decisioning, increase revenue, and reduce acquisition costs and risks.

Customer foresight

We can help you identify with your customers, from knowing where they live and how to communicate with them, to understanding what motivates them to buy and what they might buy next. We can also provide an insight to the many different forces - social, economic, technological, cultural and political - that shape society, markets and the lives of individuals.

Global and local forecasts

We can help you understand the impact of the economic, financial and business climate on your investments in over 40 countries. Our quarterly reports cover global business prospects, analysis of the impact of major global changes, and at-a-glance summaries of the key trends, business conditions and the business environment. We also provide instant access to high quality local area economic forecasts in a ready to use internet-based format. Our senior economists and analysts are on hand to help you get the most from our research.

Local market and retail planning

A detailed knowledge and understanding of local markets is a core requirement of many strategic and tactical planning processes. We can help you to plan retail networks and sales territories, allocate media expenditure, set sales targets and allocate public sector resources with insight and confidence.

Strategy and research

We use our extensive experience in consumer and B2B markets to interpret survey data and add value to this information, either independently or combined with other sources of unique information and turn it into strategy. We are affiliated members of the Market Research Society.

Data integrity and Management

We can make it easy for you to improve the quality, integrity and consistency of your customer information. Our data enrichment and cleansing products and services will enable you to reduce costs, increase productivity and gain a deeper insight into your target markets.

Marketing Strategy and Consulting

We can help you to identify and target your best prospects with our unique data assets and unrivalled experience.

Modeling and Analytics

We can help you to segment, profile and analyse your highest value customers, identifying opportunities for selling new products and services with our comprehensive data, segmentation and analytics tools.

Consumer and Business Information

We can give you fast and easy access to an extensive range of up-to-date and accurate data about consumers and businesses across a wide variety of industry sectors.

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