Acquiring and originating the right new customers is a critical component of growth for most organisations. For companies that extend credit and services, such as banks, telecommunications and utility companies, this process is especially crucial.
Making the right decisions about which customers to acquire and matching them to the right product and offer can make the difference in the profitability of that relationship.
The acquisition and origination process relies on the ability to harness the power of data and transform it, using analytics, to understand the potential revenue and risk associated with each customer.
Customer acquisition and origination decisioning covers a broad spectrum of activities, from identifying prospects to qualifying them for specific products and offers, and booking new accounts with the optimal price and terms.
With PowerCurve, you can unlock the value of your data empowering your decision makers to better predict customer behaviour, anticipate change, reduce risk and drive strategic decision-making.
Powered by advanced, analytics-based strategies, PowerCurve™ Originations enables you to understand the value of prospects, to make faster, accurate decisions and control costs.
Combining advanced analytics and decisioning strategies, this powerful solution helps organisations drive higher performance with well targeted customer decisions, improving profitability.
With Advanced Analytics and Consulting, we combine best-in-class predictive analytics with global cross-industry consultancy to turn data into intelligence and deep business insight.
Click below to understand how to create insight from your customer data.