Web experience

As customers increasingly use the web to research,  and shop and purchase goods and services,, brands must ensure their web presence is fully optimized, delivering the best possible customer experience, every time.  Experian Marketing Services’ cross-channel marketing platform enables brands to seamlessly integrate Web sites, pages, forms and preference centers into their overall cross-channel marketing strategy deliver more personalized and coordinated Web experiences that are fully optimized for any device.

Power coordinated and optimized Web experiences to significantly improve online conversion and brand loyalty:

• Host Websites, micro-sites, pages and forms and track all interactions directly from the platform
• Tailor Websites and pages to each, individual visitor with triggered, personalized content and offers based their real-time interactions with your brand, as well as integrated customer data and Experian Marketing Services deep consumer insights
• Ensure Web content and communications are coordinated with other channels through centralized and streamlined cross-channel campaign management capabilities
• Create, manage and track personalized URLs (PURLs)
• Execute  your most sophisticated mobile optimization strategies