Acquire the right customers
Acquiring and originating the right new customers is a critical component of growth for most organisations. For companies that extend credit and services, such as banks, telecommunications and utility companies, this process is especially crucial.
Making the right decisions about which customers to acquire and matching them to the right product and offer can make the difference in the profitability of that relationship.
The acquisition and origination process relies on the ability to harness the power of data and transform it, using analytics, to understand the potential revenue and risk associated with each customer.
Customer acquisition and origination decisioning covers a broad spectrum of activities, from identifying prospects to qualifying them for specific products and offers, and booking new accounts with the optimal price and terms.
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